Sunday, February 23, 2014

Google Acquires To Help Spot And Stop Online Ad Fraud

London-based has been acquired by Google, the company’s DoubleClick advertising blog announced today. is a startup that specialized in weeding out fraudulent clicks around online ads.

The three-year old company has tech that will help Google identify bad behavior around their content in video and display ads on the web, to help them get a more accurate picture of what is and isn’t succeeding.  Here is the full story about The acquisiton