Sunday, February 23, 2014

Google Acquires Spider.io To Help Spot And Stop Online Ad Fraud

London-based Spider.io has been acquired by Google, the company’s DoubleClick advertising blog announced today. Spider.io is a startup that specialized in weeding out fraudulent clicks around online ads.


The three-year old company has tech that will help Google identify bad behavior around their content in video and display ads on the web, to help them get a more accurate picture of what is and isn’t succeeding.  Here is the full story about The Spider.io acquisiton