Wednesday, July 2, 2014

Coconut Water Wars: Pepsi and Coca-Cola Battle the Startups (Video)

Major Companies are tapping into the Rio beach craze that is quenching the thirst of consumers around the world.  Companies such as Pepsi and Coke have made a splash into the coconut market, battling the new startups.   Bloomberg does a nice video about the Brazilian super beverage.